Your business works quite well and your employees are busy, the schedule is full, most of the budget goes for paying the expenses and everyone is satisfied…unless you.
Why don’t you improve your work process?
We are giving you 5 tips for improving the work in your beauty salon.
Don’t forget that there is always something to improve to become better than your business competitors.
Tip #1: Keep your customers close
The best way to make your business grow is to make your clients happy. The happier they are, the bigger the chance to come back is. This is the cheapest option for growth.
Do not forget that the satisfied client is the best ad. Imagine that you make a head massage to your customer after you styled their hair. The customer would be really happy and satisfied and he would probably tell his friends about your beauty salon and it would make them your new potential customers.
If you offer and give the best to your client, you would surely notice how your business grows.
It is important to remember that you are not selling only one particular service, but the whole beauty salon.
Tip #2: Attracting more clients, but in the right way.
We have already told you how to take care of your current clients and how to make them tell their friends about you. We remind you that this is an absolutely free advertising. The second tip will be for one more way to attract new customers.
You should stimulate your current client to invite new customers to your beauty salon. You can make some kind of special offer for your new clients, but only if they are invited by a friend who is already your customer. For example, you can offer them a free product or a procedure or a big discount – this is your choice. This is a well known and successful strategy and it is way better than just offer a voucher.
Tip #3: Respect your customers and make sure you never forget about them
There is nothing more pleasant than receiving an unexpected birthday wish or a reminder that there is a promotional offer that you can take advantage of. Your clients are the people who spend their money in your beauty salon. They must be respected and complimented. If you follow that golden rule, you will continue to build their trust and they will continue to spend their money.
One more thing that would be very helpful is a client card that stores a database for all of your customers. Yes, that’s right! Now you can make a client card with information about their previous visits, their birthdays and even their allergies. You can use them to wish them the best on special holidays, to send them special offers only for them, etc. in order to make them feel special.
However, we know how hard it could be to make such cards and to operate them. That’s why Reservation.Studio is here – to be your right hand in the automatic reminders.
Tip #4: Improve your accounting
One of the best ways to improve the work process in your beauty salon is to improve your accounting. When you have a close look at your employees, the consumables and supplies that they are using and selling, you would know exactly what is happening in your beauty salon.
One of the biggest mistakes that a salon manager could make is to don’t follow the work process in the salon. After you are familiar with all of the details, don’t forget to spend time deciding how to lower the costs.
Nowadays it is quite easy because there is a software – Reservation.Studio which would keep all of the information and would give you detailed references for anything you need.
Tip #5: Be social and trendy
Social networks make it easier to keep your customers close. That way they would be informed easier about your discounts and offers. They help you to become famous among more people, but don’t forget one thing – quality over quantity! That’s why it should not be your top idea.
These days is trendy to send your customers notifications on their phone. Give away promo codes and make them feel special.
Think modern. Hire your Full Appointment Scheduling Software, which will save you so much time and effort and will help you with all of the organization.